Question

Has audience interaction with and access to sport changed with the advent of new media technologies?

freeview and sport thing

http://www.bbc.co.uk/pressoffice/pressreleases/stories/2007/02_february/08/multi.shtml

Sponsorship deals website

http://www.sportbusiness.com/

A list list of upto date world sports sponsorshi deals - has anyone found this useful.